Platforms & productsOriginal product
BAID X
Ghana's work network: verified professionals, companies, project managers, suppliers and clients in one place, with job payments held in escrow until the work is approved.
Branding & visual identity
A brand is the set of decisions that make everything you publish look and sound like you. We make those decisions with you and document them so they last.
Service 03 / 06
What it solves
Problems we're brought in for.
- 01A logo that exists, but no system for using it, so every flyer looks different.
- 02A brand that works on print but breaks down on social media or the web.
- 03A new product or business that needs an identity before it launches.
Scope & deliverables
What you can engage us for.
Typically for
- New businesses and products preparing to launch
- Established businesses refreshing an inconsistent look
- Hospitality, retail and community organisations with lots of everyday content
Identity
- Logo and logo variations
- Colour palette and typography
- Visual direction for photography and graphics
Application
- Menus, signage and print
- Social media templates
- Website and product interface styling
Guidelines
- Usage rules your team can follow
- Source files and exports
Relevant work
Where we've done this.
Brand & graphics
Eslyn Local Kitchen & Pub
Identity, menu design, social content and a website for a neighbourhood kitchen and pub in Adjiringanor.
Working process
How we'll work together.
- Discover
- Define
- Design
- Build
- Launch
- Evolve
- We test the identity on the real things you publish (menus, posts, screens) before it's signed off.
FAQ
Good questions.
Can you refresh our brand without starting over?
Yes. Often the right answer is to keep what people already recognise and build a clearer system around it.
Related capabilities
Related capabilities
Let's talk about your project.
Tell us what you're working on. We'll reply with honest next steps, whether that's a proposal, a few questions or a referral.