Baiden Creatives

Case study · Brand & graphics

Eslyn Local Kitchen & Pub

Identity, menu design, social content and a website for a neighbourhood kitchen and pub in Adjiringanor.

Client
Eslyn Local Kitchen & Pub, Adjiringanor
Our role
Logo, Menu design, Social media graphics, Website
Eslyn Local Kitchen & Pub website: a frosted panel with the logo over a plate of jollof

Background & challenge

A neighbourhood kitchen and pub serving Ghanaian food (jollof, banku, soups, grills and cold drinks) needed a look it could carry from the menu to Instagram to the web.

Approach

How we thought about it

  1. 01

    One identity, many surfaces: the same logo, type and food-first photography carry through menus, weekly promotions and the website.

  2. 02

    Make ordering obvious. The website leads with the menu and a WhatsApp order button.

Design & engineering

What we built

  • Logo and visual identity.
  • Printed and digital menu flyers.
  • Recurring social posts for weekly specials.
  • A website with the menu and WhatsApp ordering.

Gallery

All work
  • BAID X homepage: “Hire verified people. Pay only when the work is done.” over an architectural floor-plan drawing

    Platforms & productsOriginal product

    BAID X

    Ghana's work network: verified professionals, companies, project managers, suppliers and clients in one place, with job payments held in escrow until the work is approved.

  • Christian Service Church homepage with the pastors and a “Plan your visit” call to action

    Websites

    Christian Service Church

    A church website with sermons, events, giving and prayer requests, managed from its own admin dashboard, with launch and event flyers to match.

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